Erik King – Founder & Director of Zamedia N.V.

Erik King is a recognized name in the iGaming and performance marketing industries. He is known for his dedication to transparency, user-focused content, and high-quality comparison websites. As the founder and director of Zamedia N.V., Erik has built a reputation for challenging the status quo in affiliate marketing, ensuring that users receive valuable, honest, and well-researched information rather than the typical recycled promotional content.

Early Life & Education

Born on July 17, 1985, in London, UK, Erik King spent his early years in England before moving to Helsingborg, Sweden, after his parents’ divorce. His passion for writing developed at an early age, leading him to pursue a Master’s Degree in Communication and Journalism at Lund University.

Erik envisioned running one of Sweden’s leading online magazines during his university years. However, his journey took an unexpected turn when he began creating websites and discovered the potential of the affiliate marketing industry—particularly in the online casino sector.

Entry into the iGaming Industry

By the time Erik was 23 years old, he had fully immersed himself in website development, aiming to build a profitable online media business. His early experiments led him to the casino affiliate niche, which was emerging as one of the most lucrative spaces in digital marketing. Recognizing the industry’s potential, Erik made the strategic decision to focus entirely on iGaming.

In 2013, Erik relocated to Malta, a hub for the online gambling industry. This move allowed him to gain firsthand experience with some of the biggest operators in the field. He became a Casino Business Editor at Instacasino, where he refined his understanding of the market, from compliance and licensing to user behavior and affiliate strategies.

Founding Zamedia N.V.

By 2014, Erik was ready to take on the affiliate business once again—but this time with a different approach. Determined to build comparison websites prioritizing quality over quantity, he launched Zamedia N.V., a performance marketing company based in Curaçao.

From the start, Erik’s vision for Zamedia N.V. was clear:

• Transparency: Unlike many affiliate sites prioritizing revenue over user interest, Erik ensured that his websites openly disclosed partnerships, revenue models, and how comparisons were made.
• High-Quality Content: He set a new standard by avoiding the low-quality, repetitive content that plagued the industry, instead focusing on in-depth reviews, expert guides, and user-focused insights.
• User Experience & Accessibility: Understanding that even the best content is worthless if a site is difficult to navigate, Erik invested in intuitive design, fast-loading pages, and clean interfaces.

Leadership & Industry Impact

Erik King is not just a successful entrepreneur—he is a thought leader in the iGaming and performance marketing industry. His work has influenced affiliate marketing standards by emphasizing ethical partnerships, transparency, and user-first content.

Some of his key leadership traits include:

• Forward-thinking mindset – Always staying ahead of industry trends.
• Integrity – Championing transparency in reviews and partnerships.
• Adaptability – Navigating regulatory shifts and market changes with agility.
• Collaboration – Building diverse teams of content creators, SEO specialists, and web developers to achieve long-term success.

Through Zamedia N.V., Erik has redefined affiliate marketing, proving that it is possible to balance profitability with genuine user value. His platforms have earned a reputation for being trustworthy, informative, and user-friendly, attracting both new and experienced casino players looking for reliable guidance.

Pioneering the Future of iGaming & Performance Marketing

With a career spanning over a decade in iGaming and digital marketing, Erik King continues to push boundaries. Whether by launching new platforms, refining existing projects, or integrating emerging technologies like AI and blockchain-based payments, he remains at the forefront of the industry.

His motto, “Quality over quantity, always,” is not just a statement—it is the guiding principle behind everything he builds. As Zamedia N.V. grows, Erik King’s influence in the online casino affiliate space remains stronger than ever.